For as long as I can remember, I’ve been the person people turn to when they’re trying to make sense of new technologies. Audiences, customers, coworkers—it’s been a long-standing role I’ve played, helping others understand how tools like AI, cloud infrastructure, or predictive systems can serve their goals. That instinct has followed me through every phase of my career, and as Global Head of Branded Creative at WIRED, it shapes how I build content strategies that align audience needs with business outcomes.

In this role, I translate complex technical concepts—whether it’s AI-powered observability, secure virtualization, or personalized fan engagement through real-time analytics—into narratives that speak to both business and technical decision-makers. I’ve partnered with teams at AWS, Microsoft, Meta, and IBM to drive go-to-market efforts that clarify product value and accelerate understanding. My work has spanned the full marketing funnel, supporting awareness, and education through targeted content across formats. I work closely with SMEs to align messaging with capabilities, ensuring what we say reflects what the product actually solves.

This combination of storytelling, cross-functional collaboration, and understanding what resonates with buyers has naturally aligned me with product marketing—especially in fast-moving areas like AI and enterprise software. I’m focused on connecting solutions to real problems and packaging those connections in ways that build demand, support sales, and expand market understanding.

I’m excited by opportunities that bring product and marketing closer together, and that allow me to help teams sharpen the connection between technical value and market relevance.