Resume

 

I am a seasoned Global Creative Director with over two decades of experience, specializing in multi-platform storytelling that spans from the tech world to the realms of fashion and beauty. With a unique acumen for form and function, I've harnessed the art of captivating storytelling to drive multimillion-dollar revenue streams. As the Global Head of Branded Creative at Wired, part of Condé Nast, my role involves spearheading branded narratives that scale across social and O&O platforms. I continually tailor this content to resonate with diverse audiences, from consumers to business and IT decision-makers, making me a consultative asset to my team in areas like AI, cloud computing, and telecommunications.

My strategic approach has led to successful partnerships with industry giants including Amazon Web Services, Microsoft, and IBM, contributing tens of millions to annual revenue. I've also orchestrated collaborative efforts with a broad range of talent—from A-list celebrities and athletes to industry experts and influencers. This ability to balance highly targeted content with broader appeal amplifies the reach and impact of our branded narratives, meeting both specialized and general marketing objectives.

Beyond my core professional responsibilities, I served as an Adjunct Professor in Applied Cinematography at NYU's Tisch School of the Arts, demonstrating my commitment to educational mentorship. This role has fortified my adaptability, a trait tested and proven during the educational challenges posed by the pandemic. My teaching extends to the professional sphere where I've been a keynote speaker at industry events, such as NAB for Intel, addressing subjects like data management solutions.

Prior to my current endeavors, I cut my teeth directing high-stakes commercial campaigns for premium fashion brands and held leadership roles in video content creation. With a solid foundation in both the creative and strategic aspects of branded content, I offer a rich blend of expertise, vision, and proven success to any branded content initiative.

 

Senior Director, Global Head of Branded Creative, Condé Nast 2023-Present

  • Lead branded content initiates across North America, Western Europe LATAM, and APAC

  • Develop global content formats

Creative Director, Branded Content, Condé Nast – 2020 – 2023

  • Create branded content for advertisers in Biz/Fi/Tech for O&O, client O&O, YouTube, and live events to solve clients' marketing needs.

  • Responsible for pre-sale ideation and concept write-ups while working with sales, pre-sale marketers, and brand marketers.

  • Develop strong relationships with sales, marketing, creative, and production departments.

  • Collaborate with marketers in building pitch decks and present in client-facing meetings.

  • Oversee creative from pre-sale through delivery, working with production leads, directors, and editors.

  • Concept original branded content franchises for WIRED.

New York University – Adjunct Instructor – 2020 – Present

  • Teach Applied Cinematography course to film & television students at Tisch School of the Arts

  • Develop curriculum, lecture, and administer exams

Case Agency – Director of Video Content – 2019

  • Worked on a project basis for a commercial campaign for e.l.f. cosmetics.

  • Managed full-time and freelance resources.

  • Concepted original ideas, storyboarded, and supervised video and photography production and post-production for the campaign.

  • Maintained quality standards for motion graphics, video retouchers, and 3D modelers.

  • Oversaw project deadlines and asset delivery in tandem with account managers.

Self Employed — Director – 2009 – 2019

Client list : H&M, Tom Ford, Herve Leger, BCBG, Rag & Bone, Michael Kors, Maybelline, Hugo Boss, Marc Fisher, Covergirl, Estée Lauder, Net-A-Porter, Popsugar, Redken, Tory Burch, Clinique, TRESemmé Architectural Digest, Vogue, Marie Claire, CW Network, Grey Advertising, Ogilvy & Mather, Saatchi & Saatchi, Beauty @Gotham.

  • Pitched and sold original content ideas to creative directors of ad agencies and brands, bided competitively, managed workflow.

  • Directed and produced from start to finish dozens of campaigns internationally and domestically.

Sample Projects with additional producing responsibilities:

  • Responsible from bid through post-delivery as a turn-key for Aveeno; budgeting, agreements, casting, building team, negotiated rates with model agents, hair and makeup artists, photo studio, caterers, and production assistants.

  • Sold creative executions to the marketing team of Mark Fisher Footwear; creatively solved interdepartmental challenges with cost implications, worked directly with creative/art directors and stylists.

  • Developed original content ideas for Vogue; directed Victoria's Secret models for lifestyle videos.

  • Directed a multi-spot campaign for Covergirl featuring the cast of RIVERDALE, a CW Network show; production included creative development, client presentation, produced set production with pre-visualization, generated estimates, budgeting, execution with freelance production support, and foreign production services support.

  • Directed videos featuring Sarah Jessica Parker & Shailene Woodley for Net-A-Porter with makeup tutorials for the online magazine "The Edit"; responsible for approval from the business unit in the U.K.

  • Developed original content for Nordstrom for Popsugar; worked directly with stylist, creative director/art director.

  • Conducted celebrity interviews with Naomi Watts & A-Rod for Architectural Digest; produced videos about exceptional interior design.

  • Director/Producer for the Hugo Boss campaign and K-Boxing World Cup campaign with Nola Pictures, a television commercial production company on projects from $500K-$1M.

  • Producer for the International Rado Watch Co. campaign, responsible for travel arrangements and foreign location permits, seamless handling of logistics.

Education

New York University — Bachelor of Fine Arts 

Tisch School Of The Arts: Maurice Kanbar Institute of Film & Television, Emphasis on Directing